Broad Service and B3 are bringing together a distinguished group of representatives from Spain’s broadcast industry at their Madrid offices to present the latest innovations from Ross Video: products such as Ultrix, Indigo, and OverDrive, designed to bring power, automation, flexibility, and adaptability to productions and broadcasts of any scale.
This news item is taken from an article in Panorama Audiovisual magazine, which can be found here.
Iván Olmeda, CEO and founder of Broad Service, welcomed attendees to the event and introduced a comprehensive program for which Ross had brought in key personnel from its organization. The goal was not only to share with the audience the latest innovations presented at NAB (an event with limited representation from the Spanish industry), but also to demonstrate in real time the capabilities of platforms that directly address market needs.
José María Deu, solutions architect for Spain and Portugal, kicked off the day with a review of Ross Video’s major announcements at the Las Vegas event. Although the list of new products is extensive, Deu focused on two in particular: Vertex and Lama, the company’s two most recent acquisitions.
Vertex is presented as a tool whose scope goes beyond that of a traditional media server, functioning as a real-time production platform capable of unifying control, streaming, content management, recording, and interactivity in audiovisual environments. Although its launch coincided with ISE 2026—where it demonstrated its potential in all types of ProAV installations—this software is also well-suited for entertainment formats, offering interactive capabilities for productions.
Deu also highlighted Lama, a live audio production platform whose offering is structured around three products: AutoMix, Mix, and Connect. Created with the goal of democratizing audio engineering and making it accessible to a wide range of operators, this technology played a key role during the most recent Olympic Games, serving commentators from multiple countries and optimizing operations through level automation, auto-mixing, and audio compensation. To complement this platform, Ross has launched two interfaces: AudioEdge XLR-AI and AudioEdge XLR AO.
The Broad Service and B3 event also served to explore other NAB 2026 launches, such as Indigo, a modular platform designed to meet the immediacy demanded by multiplatform content; Ultrix Flex Licenses, a new business model that allows for the reallocation of internal FPGA capacity; Carbonite Code Solo, a software-based video mixer optimized for NDI networks; TouchDrive 5, a new control surface; and an extensive list that also includes NRG, Ultricore BSC NDI Control, Ultricore-SVR, Rio Replay…
Ultrix: Hyperconvergence with More Capabilities and Greater Flexibility
Todd Riggs, Senior Director of Product Management – Hyperconverged Solutions at Ross Video and the lead architect of the Ultrix roadmap, participated in the event organized by Broad Service and B3 to highlight the platform’s “unmatched flexibility and power.” In his introduction, he highlighted the wide variety of supported transport channels (ST 2110, SDI, fiber, Dante, MADI, DisplayPort, NDI…), which unlock the platform’s potential to support different deployment models: “Ultrix can be a simple matrix, a switcher, a multiviewer; it can bridge between formats, process audio…”
As a first, Riggs unveiled the key features of the new MOD-STRM, an update that builds on the MOD-NDI module and will begin shipping in July. This card adds SRT transport to the central chassis’s capabilities, providing conversion, color correction, and multiview capabilities for signals based on this protocol. The upcoming upgrade to the MOD-NDI, which will add SRT compatibility, foreshadows a philosophy aimed at redefining Ultrix’s capabilities in the medium term: “The hardware will be able to change its purpose,” Riggs revealed.
José María Deu took over to review the entire Ultrix family lineup, which includes the FR1, FR2, FR5 (the engine used in the event demo), and FR12 chassis—each distinguished by its I/O capabilities and free slots for adding system capabilities; a wide range of cards and modules, such as ULTRIX-MOD-SFP, ULTRIX-MOD-SDI, ULTRIX-MOD-NDI, ULTRIX-MOD-DPT, ULTRIX-MOD-JXS, and ULTRIX-HDX-IO ST 2110, and licenses such as Ultriscape (multi-screen), Ultriform (conversion), Ultriproc (color correction), and Ultriscr (audio delay), among dozens of other features.
This flexibility is complemented by the revamped flexible licensing scheme (Ultrix Flex Licenses), a business model that allows licenses to be moved between different locations and products. This way, licenses purchased by a single organization can be temporarily assigned to specific computers to support different workflows.
For example, a broadcaster could handle election night by consolidating capabilities (multiview, routing, synchronization, and audio processing) that are typically spread across mobile units or different locations into a single system. All of this is managed remotely via the Ross Platform Manager interface.
Library Automation with OverDrive
The final segment of the event hosted by Ross Video, Broad Service, and B3 featured OverDrive, an automation platform that, as Sergio Ruiz Ranero—Ross’s new Regional Sales Manager—points out, is designed to free broadcast professionals from repetitive tasks. “Seeing a production assistant dedicated exclusively to clicking ‘next’ during a program is something that surprises me,” said the company’s newest hire, who highlighted how Spain lags behind the rest of Europe in the implementation of these systems.
OverDrive can handle tasks such as running playlists, launching graphics, mixing video, routing signals, configuring the teleprompter, adjusting audio levels, playing videos, and executing camera shots. Its implementation does not have to be organization-wide: each organization can deploy it partially based on its needs, with the option to take manual control immediately.
In his remarks, Ruiz—accompanied by Jack Horry, Ross’s global product manager for OverDrive—emphasized that, across the entire broadcast industry, there is no alternative offering a “faster and more measurable” return on investment. With more than 600 installations worldwide and its first major project underway in Spain, the platform demonstrated its potential to provide greater control flexibility, configurable interfaces, and consistency in production, all while enabling rapid adaptation supported at every step by the Ross team: “OverDrive is a completely customized, flexible, and scalable solution. People are very resistant to change, but once they get started, they can’t live without it.”
Manuel Paredes: relevo en Ross
With more than 30 years of experience in the broadcast industry and 10 years at the helm of Ross Video’s Spanish market, Manuel Paredes took part in the Broad Service and B3 conference to share his knowledge and shed light on the company’s latest developments. With his retirement scheduled for just a few weeks from now, he attended what may well be his last major event in the Spanish market.
Iván Olmeda, from Broad Service, took the opportunity during one of the event’s networking sessions to raise a toast in recognition of a remarkable career that has earned him the admiration of the market. Paredes received a round of applause from everyone in attendance, in recognition of a career marked by professionalism and excellence.
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