Supply of equipment, ongoing operational support, installation, consultancy, and training make up the launch service portfolio of B3 Media Servicios Audiovisuales, a joint initiative by Broad Service and Atresmedia, created to serve the national and international broadcast industry.
B3 aims to position itself as a key player with high growth potential both nationally and internationally. It will embark on this path under the leadership of César Ona Valero, a seasoned professional with extensive experience at companies such as Compaas Media, Qvest, Unitecnic, and Molinare, who will coordinate operations and lead a large team of professionals.
Beyond offering a wide range of services in the fields of broadcast and next-generation content management, the company starts its operations in close collaboration with leading manufacturers, enabling it to deliver cutting-edge technologies and direct technical support. Additionally, B3 is launched with the technical capability and operational knowledge required to provide OTT and CMS services, as well as occasional channels, whether deployed on-premises, in the cloud, or through hybrid models.
B3 began operations on May 1st, with around 40 highly qualified professionals providing technical support for news and program production, linear and digital broadcasting, and Atresmedia events. This ambitious deployment highlights the vision of a company ready to play a prominent role among broadcasters, production companies, and media firms seeking to take their operations to the next level.
“We face a great challenge, but the experience of our outstanding team of professionals and the full backing of our partners place us in a privileged position. B3 is born to become, in the medium term, one of the key players in the broadcast and media market. We hope you’ll join us on this journey,” concludes Ona.